Joining on 2 September, Cedric will be based in Paris and work closely with Didier Loiseau, head of Miller Sport in Paris, as well as Miller’s wider Sports and Entertainment team.

Cedric is a highly experienced executive, having been in the market for over 30 years, most recently with Verspieren (the independent French broker) and having also held senior roles at Gras Savoye and Axa focused on the Sports and Entertainment sector. 

The appointment builds on Miller’s market leading European Sports and Entertainment proposition, as well as its acquisition of Henner Sport in 2022. Clients supported by Miller Sport and Entertainment include over 50 clubs across Football, Basketball, Rugby, Cycling and Handball and more than 850 professional footballers in 30 different countries, including 75% of the French national football and basketball teams.

Didier Loiseau, Head of Miller’s Paris sports team, said: “We’re delighted to announce that Cedric will be joining the team in Paris. He has an outstanding reputation in our market and, having known him for many years, I know he will be an excellent fit for our business as we look to continue the strong growth of our sports and entertainment offering in Europe.”

Cedric Thevenot commented: “I have always been impressed by the passion Didier and his team have for their clients, which has been the foundation for their many years of successful expansion. As someone who shares this ethos, I very much look forward to the opportunity to help one of the best teams in the market achieve further growth.”